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Hero MotoCorp aspires for leadership slot in scooters


Kolkata :Hero MotoCorp today said it aspires for leadership position in the scooter segment.

“We are already leader in motorcycles. Our aspiration is for leadership in scooters also,” Hero MotoCorp Head (National Sales) A Srinivasu said here today on the sidelines of launch of 110cc metal body Duet in city.

He said in the last three months, the marketshare has grown to 20 per cent from 13 per cent in the 4.5 lakh scooters per month market. “I do not want to comment on a timeframe for our leadership aspiration in scooters.”

However, in Tripura the company has become the leader with 39 per cent marketshare.

Honda is a market leader in scooter category with excess of 50 per cent marketshare, officials said.
Srinivasu said in motorcycles the company enjoys 52.4 per cent marketshare.

Hero with recent launch of two models – Master Edge and Duet in-house after separation from Honda has four models.
“We have more product lineup but we will not disclose the same now. We have also showcased a concept e-scooter in auto show,” Srinivasu said.

Scooters currently contribute 13-14 per cent of company’s revenue and the same will grow in the time to come, he said.

To focus on in-house research and development, the company will inaugurate their Rs 450 crore ‘Hero Centre of Global Innovation and Research & Design (R&D)’ at Kukas, near Jaipur in Rajasthan.

Apart from four domestic manufacturing plants, Hero has one manufacturing at Colombia and another is at planning stage in Bangladesh which was expected to come up as a JV, company officials said.


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