New Delhi [India]: First choice of Indian consumers for small home appliances INALSA aims to project Rs. 250 crore growth trajectory in the next four years on the back of product expansion and extension of sales network in the South and East zones.
The home appliances maker has forayed into the chimney segment in the country with an extensive portfolio of 25 models with a target to notch up Rs. 10 crore sales from the category in the current fiscal.
“We are eying at Rs. 250 crore expansion mainly through new product launches and increased presence on e-commerce platforms, which includes Amazon, Paytm, Shopclues amongst others in the next four years,” said General Manager Modern Trade and Marketing, Pankaj Gupta in an interview with ANI.
“As of now, 28 percent of INALSA’s revenue comes from food processor followed by juicer and mixer grinder with 12 percent, 10 percent from mixer, seven percent from ceiling fans and six percent from water heaters. To keep the momentum going, we are in line to introduce Personal Care, OTG (Oven Toaster and Griller) and Air fryers around Diwali this year to cater to the masses,” added Pankaj.
A part of Spain-based Taurus group, INALSA also plans to extend its brand Mellerware in India.
“We expect Mellerware to contribute to at least 10 percent of our sales in the next three to four years as it is a value for money brand,” he added.
As part of its strategy to become a Rs. 250 crore company, INALSA plans to increase its spending on branding and promotion with a higher impact and accessibility over the digital and social platforms.
“Earlier, we used to spend around 4 per cent of our sales but this year onwards, we are spending between 10 to 12 per cent and a major portion would be on digital platform to catch the younger audience,” he added.
Founded in 1967, INALSA has always been the first choice of Indian customers. It has been amongst the fastest growing small appliance companies in India.
A subsidiary of Taurus Group, Spain, INALSA is a pioneer in food processors with leadership position in the category. (ANI)