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LeEco gears to unveil second generation products at Beijing show

LeEco gears to unveil second generation products at Beijing show

New Delhi : After disrupting the smartphone market in India, global internet and technology conglomerate, LeEco is all set to launch its second generation of Super products in Beijing on April 20th.

The company’s most awaited event is expected to be attended by possibly 9,000 guests, including media, fans and influencers from all over the globe.

Jia Yueting, the founder of LeEco, will announce the release of four cross-industry smart devices. It will launch the second generation of Le Superphones, following the incredible response received on its Superphones launched last year.

On April 14th, LeEco released two phones, Le 1 and Le 1 Pro in the market followed by the launch of Le Max in July. On October 27th, it launched its flagship killer Superphone Le 1s. On the other hand, some Chinese media experts are predicting that LeEco may release its latest content strategy on April 20th or even unveil its first electric car.

LeEco unveiling its first electric car on April 20 seems believable since the company has already announced its Super Vehicle’s global brand as “LeSEE” at an April 13th event.

A straw in the wind for industry analysts and LeFans appeared especially after the company held a Hardware Freebie Day on April 14th, where the company handed out hardware for free to users if they purchased a certain membership for content.

For example, a user got a 40inch Le Super TV for free if he bought three years of super movie and TV content membership for 1470 Chinese Yuan (Rs. 15,125). The same package used to cost 3169 Yuan (Rs. 32,605) earlier inclusive of hardware TV of 1699 Yuan and three years membership of 1470 Yuan. On the “Hardware Freebie Day”, LeEco not only generated sales of 2.36 billion Yuan (Rs. 24.3 billion), (most of which came from content sales), the company made seven industry records e.g. single-day sales across ecosystem, single-day membership subscription sales, and so on.

The internet major boasts of having a powerful content ecosystem that has one of the world’s largest content library, including more than 100,000 episodes of TV dramas, 5,000+ copyrighted movies, and the rights of nearly every major sport game and live concert around the globe. The vast repertoire of content endears Le Super products to consumers. (ANI)