New Delhi : Riding on back to back success and high profile launches earlier this week of its next generation devices, internet and technology conglomerate LeEco has now signed up as the official powered-by sponsor for the prestigious and highly celebrated International Indian Film Academy (IIFA) Awards 2016.
The partnership between the two signals the significant synergies between LeEco and the iconic Bollywood film awards brand IIFA, which is scheduled in the capital of Spain- Madrid from June 23rd to 26th this year.
The internet global entity has been making considerable investments in India by forging partnerships and alliances with best-of-breed names in movies, music and live TV. This association with IIFA Awards is therefore a step to further cement its association with entertainment, besides of course cashing in on the popularity of Bollywood among star-struck Indian consumers to bolster its marketing efforts for its Superphones and other coming products.
In what could be termed as a strategic move on LeEco’s part, this IIFA association is aligned to LeEco’s overall objective of redefining entertainment and bringing its users an all-encompassing experience like no other.
“We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoy a seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone,” said COO Smart Electronics Business LeEco India, Atul Jain.
He further added that this partnership truly exemplifies our India strategy for content-providing high quality curated Bollywood experience to our users, on-the-go.
LeEco, since its India launch early this year has been swiftly captivating the Indian market through various associations with prestigious names in the industry. LeEco’s content is centered on Entertainment-be it movies, dramas, reality show’s, music and sports and is extremely focused on the Entertainment spectrum.
LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. (ANI)