New Delhi: Pure Play, the emerging sportswear brand bringing together sports and play on a common platform, has appointed Indian batsman and match-winner Suresh Raina as its brand ambassador.
Pure Play is eyeing Rs.100 crore turnover by next fiscal year with 1500 rooftops and 15 exclusive stores across the country currently and upcoming 85 exclusive stores by December 2016.
Reflecting on his new deal, Raina said, “It is a great honour to be appointed as Pure Play’s brand ambassador. I am very excited to be part of this emerging sportswear brand and I believe that we can achieve great success together through this partnership.”
According to Vishnu Bhagat and Rajesh Kukreja, co-founders of Pure Play, “We are very excited to have Suresh Raina to join our Pure Play family. He is going to be the face of the brand’s upcoming Spring Summer16 advertising campaign. He is viewed as a role model for youth, truly embodies the spirit of the brand and is the perfect face to propel our business forward.”
“Suresh Raina represents the new age India n cricketer and holds the distinction of never having missed an IPL game since the tournament began in 2008, and is the league’s top scorer at a strike rate of 140.” the Co-founders further added.(ANI)