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M&M Rebrands Electric Mobility Business As Mahindra Electric


New Delhi: Mahindra & Mahindra (M&M) has rebranded its electric mobility portfolio as Mahindra Electric aiming for a greater focus on technology and launch more electric models, besides supplying powertrains to other manufacturers.

Under the umbrella brand Mahindra Electric, the company will manufacture electric cars, license out electric vehicle technologies, electrify new and existing platforms and help deliver integrated zero emission mobility solutions.

“Besides powering our own vehicles, we will also be supplying such electric powertrains to others. It will give economy of scale to this business,” Mahindra Reva Chief Executive Officer Arvind Mathew said.

The company, which currently sells electric models like e20 and Verito, also plans to launch an electric version of its minivan Supro in the next 2-3 months.

Mahindra Supro is a 7-seater which is used both in cargo and passenger vehicle space.

When asked if the company is in talks with any of the domestic manufacturers to supply electric powertrains, Mathew said: “Not yet”.

Besides, Mahindra Electric also plans to scale up its international business going ahead.

“We are trying to get into the Chinese market. In recent times, it has grown immensely. We would like to enter the market with a reliable partner there,” Mathew said.

Mahindra is expected to power some of its new and existing vehicles with the latest electric drivetrain technology from Mahindra Electric.

“As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India,” Mathew said.

With the FAME (Faster Adoption and Manufacturing of Hybrid and Electric vehicles in India) scheme, the government has already set in motion a conducive environment which has led the company to expect a faster adoption of electric vehicles in the country, he added.

“I am confident that progressive government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable,” Mathew said.


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