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YuppTV adds ‘Star Plus’, ‘Life OK’ to its Hindi offerings


New Delhi : YuppTV, the world’s largest over-the-top (OTT) provider for South Asian content, has enabled two premium Hindi entertainment channels Star Plus and Life OK for its users in the UK, EU, Middle East, Malaysia and New Zealand.

YuppTV’s latest move will delight its users in these regions, who will welcome the addition of the premium Hindi entertainment channels to YuppTV catalogue.

“Both Star TV and Life OK are extremely popular within the country’s digital viewership for their differentiated entertainment content offerings. This move underlines YuppTV’s commitment to enable the most tailored entertainment content for our users, and offer expats a chance to catch their favorite shows anytime, anywhere,” said CEO and Founder YuppTV, Uday Reddy.

Gurjeev Singh Kapoor, President- Star International said, “Star Network is very pleased to join hands with YuppTV to offer the best of our content to our loyal viewers anywhere anytime. We look forward to a productive partnership.”

A part of 21st Century Fox’s STAR India network, Star Plus and Life OK are Hindi language general entertainment television channels and have some of the most-watched primetime shows in the country on their roster. (ANI)

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