Mumbai (Maharashtra): The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer – Farah Khan.
Magnum and Farah Khan both believe in taking pleasure seriously.
And what’s more serious than turning this commitment into a reality?
In this case, Magnums rich decadence coupled with Farah’s eye for detailing brings to life a playful, contemporary state-of-the-art jewellery line adding the perfect hint of shimmer, shine and sparkle, for the season.
The limited-edition collection was launched on Thursday at an event in Mumbai.
In presence was Farah’s stunning muse for the collection, Kalki Koechlin.
Bold yet poised, beautiful and playful, Kalki perfectly personified the collection that stands for creative and free-spirited self-indulgence.
In what’s now known to be a Magnum global ritual, many of the celebrities were seen posing with their favorites at the Magnum dipping bar.
The launch left everyone with a single thought, Magnum ice creams, through jewellery or dessert, make for the perfect accessory to pleasure. (ANI)