In a first, L’Oreal Paris hair commercial stars Hijab-wearing model

In a first, L’Oreal Paris hair commercial stars Hijab-wearing model
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LONDON: L’Oreal Paris’ latest advertisement campaign for its hair care line, Elvive, features a hijab-wearing model.

In the advert, the model, Amena Khan, a British beauty blogger, is seen donning a pale-pink headscarf, better known as a hijab. She is heard saying, “Whether or not your hair is on display, doesn’t affect how much you care about it”.

The advertisement had a diverse cast of women with different hairstyles, donned in neutral colours with soothing block backgrounds.

https://www.instagram.com/p/Bd7WvmhHb4r/?utm_source=ig_embed&utm_campaign=embed_legacy

Khan said in an interview to a leading magazine, “How many brands are doing things like this? Not many”.

She further noted, “They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign because what they’re really valuing through the campaign is the voices that we have”.

“You have to wonder – why is it presumed that women who don’t show their hair don’t look after it? Hair is a big part of self-care,” Vogue quoted Khan, the first woman who is wearing a hijab to be featured in a major mainstream hair ad.

Khan, on her Instagram account also posted a couple of videos and photos from the campaign.

https://www.instagram.com/p/BeG2f_1nfLV/?utm_source=ig_embed&utm_campaign=embed_legacy

https://www.instagram.com/p/BeDz1eOH3Vt/?utm_source=ig_embed&utm_campaign=embed_legacy

With this campaign, L’Oreal has joined the list of brands like Nike and CoverGirl that are featuring Muslim women in their advertisements and promoting diversity.

ANI inputs