Oriflame appoints Frederic Widell as VP and Head of South Asia, MD India

Oriflame appoints Frederic Widell as VP and Head of South Asia, MD India
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New Delhi: Swedish direct selling beauty brand Oriflame has announced appointment of Frederic Widell as the Vice President and Head of South Asia & Managing Director India.

Frederic, who will succeed Sergei Kanashin, will look after the operations in India and will be responsible for accelerating growth for the business in the concerned geographies.

His previous assignments included being Managing Director for four different key Oriflame markets; Sri Lanka, Vietnam, India and Indonesia; as well as being the VP & Head in the former Asia Pacific region.

“My heart has always belonged to Oriflame and it’s quite impressive to see how the brand has established its position keeping alive its core values. Much of the brand’s vital philosophies are reflected in its business success. I am looking forward to steering the India business ahead and making this iconic brand further achieve its full potential,” said Frederic Widell on his appointment.