Wolfsburg: The new chief of German auto giant Volkswagen was Friday set to outline his plans for steering the company out of the cloud of the “dieselgate” scandal and into a future of electric cars and “sustainable mobility”.
Herbert Diess — the Austrian 59-year-old head of the VW Group’s flagship Volkswagen brand — was appointed late Thursday to take over from Matthias Mueller as CEO of the world’s largest automaker by sales.
A former executive with rival BMW, Diess joined VW only months before the emissions cheating scandal in mid-2015 and is thus relatively untainted by the company’s worst ever crisis.
With a reputation as a tough manager and cost-cutter, the trained engineer boosted VW profitability in the years since, despite the massive reputational damage of the emissions scam.
Diess described the “most important task” ahead for himself and the German corporate titan as “pushing forward our evolution into a profitable, world-leading provider of sustainable mobility”.
“In a phase of profound upheaval in the automotive industry, it is vital for Volkswagen to pick up speed and make an unmistakable mark in e-mobility, the digitalisation of the automobile and transportation as well as new mobility services,” Diess said in a statement.
Long to-do list
The “dieselgate” scandal — in which VW admitted to installing software in 11 million diesel vehicles worldwide to cheat regulatory emissions test — has so far cost it more than 25 billion euros ($31 billion) in buybacks, fines and compensation.
The carmaker remains mired in legal woes abroad and in its home market, where it also faces looming diesel bans in some smog-clogged inner cities that have already depressed resale prices to the chagrin of millions of motorists.
“The new VW boss Diess has a long to-do list,” Greens party parliamentary leader Anton Hofreiter told Germany news agency DPA.
“He must finally clear up the diesel affair … Otherwise, the charge of secrecy and cronyism will keep sticking to VW in future.”
While the company has defended its cherished diesel technology against the public backlash, it has also vowed to transform into a champion of greener cars in the medium term.
Mueller, 64, has already steered the mammoth carmaker into a massive restructuring, aiming to offer electric versions of many of its models and slim down its operations over the coming decade.
But he has himself landed in prosecutors’ sights over suspicions he may have known about the cheating before it became public and failed in his duty to inform investors.
While Mueller brought VW’s share price and profits back up to pre-crisis levels, observers say he made little progress in shaking up the firm’s famously hierarchical corporate culture, which some critics believe discouraged employees from speaking up about the diesel scam.
The change in CEO is part of a wider management shake-up for the VW Group whose 12 brands include Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT and Skoda.
The company said it would reorganise into six business areas and the China region to help it adapt “in a phase of highly dynamic change in the company and the entire automotive industry”.
It would also prepare its Truck & Bus division for a stock market listing.
VW’s goal is “to safeguard its position among the leaders of the international automotive industry with innovativeness and profitability,” said chairman of the supervisory board, Hans Dieter Poetsch in the statement.
“Herbert Diess is the right manager to do that,” Poetsch said, praising “the speed and rigour with which he can implement radical transformation processes”.