Mumbai: Xiaomi and HRX have co-launched Mi Band – HRX Edition on Friday. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.
Mi Band – HRX Edition lasts over 23 days of usage on a single charge, because of low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories, mentions TechVorm in an article.
HRX is believed in creating an inspiring and motivating people to become the best version of them. Mi Band – HRX Edition is a utilitarian and innovative fitness device that is in perfect sync with both brand philosophies.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band – HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all.”
Hrithik Roshan, Founder, HRX said, “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands – HRX Edition is an opportune decision as they are in sync with our philosophy. In today’s fast-paced life a lot of commitment is required while keeping up a healthy regime, therefore, a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”