Xiaomi selfie series launching today along with MIUI 9

New Delhi: Xiaomi India is gearing up for the launch of a new selfie series Xiaomi selfie in India today. Though not much has been unveiled about the upcoming smartphones by the Chinese OEM, the only hint we have so far is that the device to be launched will be selfie focussed.

To recall, Xiaomi has never offered a selfie-focused smartphone in its product portfolio before, unlike other smartphone companies like Oppo and Vivo, who majorly depend upon their selfie offerings for sales in the country. As per reports, the brand new series by Xiaomi will be unveiled alongside an announcement to be made by Xiaomi related to the MIUI 9.

So far, Xiaomi has focused on budget smartphones with the Redmi series boosting growth for the company. According to recent analyst reports, Xiaomi is now the number two smartphone vendor in India and has closed the gap with market leader Samsung.

Also Read : Xiaomi grows at 292% in India, second largest selling after Samsung

With the new selfie series, Xiaomi will likely try and cement this growth further by expanding its portfolio in the market. Xiaomi will shift focus to one particular aspect of the phone, which in this case is the front camera.

Also Read : Xiaomi sells over 1 million smartphones in 2 days during online sale

The company has also confirmed that MIUI 9 will be rolling out to India on November 2. The same was posted on MIUI India’s official Twitter handle. We could also see more announcements around the MIUI 9 rollout at today’s event with Xiaomi highlighting new features for the Indian market as well as which phones will get the upgrade.