Technology

Google launches ‘Indian Languages Programme’ to support local news publishers

Applications for the programme are open for submission till June 30.

New Delhi: Google on Friday launched the ‘Indian Languages Programme’ under its News Initiative to support local news publishers in India.

According to the company, the Indian Languages Programme is a comprehensive initiative designed to empower publishers through various components, including access to training, technical support, and funding, to help them improve their digital operations and reach more readers.

With support for a total of nine languages, including English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi, this programme stands as Google’s most diverse technology programme for news publishers.

Applications for the programme are open for submission till June 30.

The GNI (Google News Initiative) Indian Languages Programme follows a structured format that includes various components to support and empower publishers, which includes a range of activities, including scaled inspiration series and virtual workshops.

Selected publishers will also undergo a diagnosis process to assess their page speed, core web vitals performance, and other relevant parameters.

This evaluation will provide unified guidance on quality signals that are essential to delivering a great user experience on the web, the company said.

In addition, publishers will receive personalised guidance and support in addressing the identified areas for improvement, including remediation of issues related to Core Web Vitals, schema, site manifests, mobile usability, content formats, and additional revenue enhancement solutions.

Applications for the programme will be examined by both the Google Project team and external advisors.

This post was last modified on June 16, 2023 4:28 pm

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Indo-Asian News Service

Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. The service reports news, views and analysis from the subcontinent about the country, across a wide range of subjects.

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