Lingala Dasharath Goud with the Balapur Ganesh Laddu
Hyderabad: As Ganesh laddus continue to fetch high value at auctions in Hyderabad, the Balapur laddu fetched Rs 35 lakh on Saturday, September 6.
The laddu was won by Lingala Dasharath Goud. In 2024, the Balapur laddu was auctioned at Rs 30 lakh. BJP leader from Balapur Kolan Shankar Reddy won the bid last year.
The auction is held every year on the final day of the Ganesh idol immersion. In 1994, the laddu was auctioned for Rs 450. Over the years, the auction amount has steadily increased, crossing Rs 30 lakh last year.
Eight persons who are from diverse backgrounds such as politics, real estate, education, farmers and other vocations participated in the auction.
The first auction took place in 1994 when a farmer Kolan Mohan Reddy, a farmer, who bid the laddu for Rs.450 and claimed sprinkling it in his farm had resulted in high yields. Driven by this, the Kolan family bought the laddu 10 times.
Before the laddu auction as a practice the organizers took the Ganesh idol around the village and later brought it back to the pandal.
An NRI from London, came to the city to participate in the auction. To participate in the event, the each bidder has to deposit Rs. 30 lakh, however the amount is refunded to the unsuccessful bidders.
On Friday, the Ganesh laddu at Keerthi Richmond Villas in Bandlaguda fetched Rs 2.32 crore. The auction began at 8:15 pm and continued till around 10:40 pm on Friday night.
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This post was last modified on September 6, 2025 12:45 pm