New Delhi: The first five matches of the Indian Super League 2026-27 season recorded 65 million YouTube views and 52 million viewers, according to an estimate.
The season opened on October 10 with Bengaluru FC taking on Sporting Club Delhi. The opening fixture generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277 viewers, according to a release.
The Inter Kashi versus Kerala Blasters FC match recorded the highest peak concurrent viewership on the English feed, at 349,073 viewers.
In comparison, the NorthEast United FC versus Mohun Bagan Super Giant led the Hindi feed with 100,660 viewers.
Meanwhile, the NorthEast United FC versus Mohun Bagan Super Giant match emerged as the most-viewed fixture in the English feed, recording 17 million views. The match also recorded the highest viewership on the Hindi feed, highlighting the importance of multilingual content in reaching India’s football audience.
Beyond viewership, the opening week recorded 16.8 million engaged views, while 120,000 new subscribers joined the League’s YouTube channel, taking its subscriber base to 2.7 million. Fans also generated 1.6 million live interactions across the five matches through chat messages and reactions.
The ISL matches are available live and free of charge on YouTube.
