Saudi marketing companies’ advertisements for the “celebrity friend” job have sparked controversy in the Kingdom, as it is one of the new jobs created by social media.
A report by Saudi newspaper Okaz revealed that some advertisements offered salaries of up to 5,000 Saudi Riyals (Rs 1,11,798).
The job requires a person to be able to joke, tolerate pranks, be available for filming, and travel as a companion to the celebrity.
Okaz reports contrasting reactions to a job, with some viewing it as a chance for fame and money, while others view it as a violation of dignity.
Social specialist and advisor Abdullah Al-Yami has urged for the ban and marketing of immoral advertisements.
He pointed out that accepting bullying and insults can lead to a lack of respect for oneself, life, and mentality, emphasising the importance of honouring oneself, being positive, and being productive in society.
