San Francisco: With this new GoPro9, you\u2019ll find a new sensor that delivers 5K video and 20-megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon levelling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra-wide-angle photo and video to HERO9 Black. HERO9 Black retails for an MSRP of $449.99, or $349.98 with a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com. \u201cHERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money,\u201d says GoPro founder and CEO Nicholas Woodman. \u201cHERO9 Black is a beast of a product, and GoPro subscribers can get it for $100 off at GoPro.com while also enjoying unlimited cloud storage of their GoPro footage, up to 50% on everything at GoPro.com and no-questions-asked camera replacement. And we\u2019re not done, with more value adds coming to GoPro subscribers later this year.\u201d And there\u2019s one more announcement, too, and this is perhaps the most exciting in the long run: We\u2019re eliminating plastic from HERO9 Black\u2019s packaging and adding value. HERO9 Black will come in a high-quality travel case that fits additional mounts and accessories. It doesn\u2019t stop there, either; this is an initiative we will be implementing to all GoPro cameras in the future! \u201cReducing as much plastic as possible from our business is a priority for us,\u201d Woodman says. \u201cWe\u2019re excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we\u2019re committed to doing the same with the rest of our cameras by the end of 2021.\u201d https:\/\/www.youtube.com\/watch?vxYX6b1-9Coo HERO9 Black Features: New Image SensorVideo: 5K30, 4K60, 2.7K120, 1440p120, 1080p240 and more Photo: 20MP New 1.4\u201d front colour display with live preview and status modesLarger 2.27\u201d rear touch display with touch zoom30% more battery life than HERO8 Black with improved cold-weather performanceRemovable, rechargeable batteryHyperSmooth 3.0 with in-camera horizon levellingTimeWarp 3.0 featuring Real Speed and Half Speed 1080p Live Streaming1080p Webcam modePower Tools: HindSight, LiveBurst, Scheduled Capture and Duration Capture SuperPhoto + HDR Night lapse videoRAW photosDigital lensesVoice control with 14 commands in 11 languages + 6 accentsThree microphones with advanced wind-noise reductionStereo + RAW audioLarger speaker for improved audio playbackRemovable lens coverBuilt-in folding mounting fingersRugged + waterproof to 33ft (10m)Compatible with Max Lens Mod, Light Mod, Display Mod and Media Mod for HERO9 Black The All-New Max Lens Mod for HERO9 Black The all-new Max Lens Mod ($99.99), also announced today, brings unbreakable Max HyperSmooth video stabilization and low-distortion, ultra-wide Max SuperView to HERO9 Black at up to 2.7K60 resolution. Max Lens Mod also allows for horizon lock even when the camera is rotated a full 360\u00b0. This enables mind-blowing creative versatility for social media producers, film and television professionals and weekend warriors, alike. The full list of HERO9 Black-compatible Mods also includes the Media Mod for HERO9 Black ($79.99), now with a removable foam windscreen; Display Mod ($79.99); and Light Mod ($49.99). Max Lens Mod will be available globally starting in October 2020. The Media Mod for HERO9 Black will be available beginning Sept. 16. The Display and Light Mods are currently available on\u00a0GoPro.com. HERO9 Black Million Dollar Challenge Starts Now! For the third year in a row, GoPro is challenging its users to create the launch highlight reel for its new flagship camera. Open exclusively to owners of HERO9 Black; the Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are chosen for the HERO9 Black Million Dollar Challenge video that will be released in December 2020. Starting today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge on GoPro.com\/Awards. Submissions close on Friday, Dec. 4. Global Availability HERO9 Black\u00a0is on sale internationally starting today on GoPro.com and at select retailers around the world. The camera retails for $449.99 MSRP or on GoPro.com for $349.98 with the purchase of a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com. HERO9 Black joins GoPro MAX at $499.99 MSRP, or $399.98 with a one-year GoPro subscription; HERO8 Black at $349.99 MSRP, or $299.98 with a one-year GoPro subscription; and HERO7 Black at $249.99 MSRP to round out the full 2020 GoPro Lineup.