Kotak Mahindra Bank has pulled down an advertisement campaign featuring comedian Tanmay Bhat after a decade-old tweet about a Hindu God resurfaced on social media.
Days after launching the new ad campaign, which also featured comedian Samay Raina, Kotak Bank apologised for associating with the popular All India Bakchod (AIB) comedian and announced the removal of their 811 campaign.
“We, at Kotak Mahindra Bank Ltd. do not support or endorse the views of actors made in their personal capacity that harm or offend any individual or group. We have withdrawn the campaign,” the bank wrote on Twitter.
This comes after backlash from a section of social media to the campaign. Several users shared screenshots of Bhat’s previous tweets and petitioned the bank to cancel the ad campaign.
