Hyderabad:\u00a0Reinforcing its commitment towards building a Swachh Bharat, ITC Limited today announced the launch of the \u201cSwachh Vidyalaya\u201d programme in schools.\u00a0This is\u00a0a joint initiative of ITC\u2019s WOW Clubs in Schools programme, which is an extension of\u00a0ITC\u2019s \u2018Wellbeing Out of Waste\u2019 (WOW),\u00a0Department of Education, Telangana State\u00a0and\u00a0Greater Hyderabad Municipal Corporation (GHMC). \n\n\n\nThe\u00a0programme is created to encourage school students to practise and spread awareness about waste segregation at source and sustainable management of waste. \n\n\n\n\u00a0Mayor,\u00a0Dr Bonthu Rammohan, embarks upon \u2018ITC-WOW Club\u2019s new initiatives to motivate and encourage the next generation to contribute to\u00a0\u2018Swachh Bharat\u2019\u00a0The programme educates school students to practise source segregation and sustainable management of waste in schools and spread awareness in their neighbouring communities17 schools and 16 students were\u00a0awarded\u00a0in the Inter-School Recycling Championship Awards Ceremony\u00a0to celebrate the success of the previous year\n\n\n\n\n\n\n\nSpeaking on the occasion,\u00a0Mr. Sanjay Singh, Member, Corporate Management Committee, and Chief Executive, Paperboards and Specialty Papers Division, ITC Ltd., said,\u201cWe at ITC, are grateful that, Dr. Bonthu Rammohan, Hon\u2019ble Mayor\u00a0has lent us his gracious presence to launch\u00a0\u201cSwachh Vidyalaya\u201d, which is\u00a0the new \u2018ITC-WOW Clubs in Schools\u2019 initiative.\u00a0Children are the future citizenry of this nation and their contribution is pivotal for achieving Swachh Bharat and Swachh Hyderabad.\u00a0\n\n\n\nWe had successfully launched\u00a0\u2018ITC-WOW Clubs in Schools\u2019 initiative\u00a0in the year 2017\u00a0with the purpose\u00a0of raising awareness among school children on waste segregation and further engage them as behavioural change agents for spreading the awareness in their respective neighbourhood areas. \n\n\n\nWe have also started the \u201cClean Communities Championship\u201d and \u201cInter-School Recycling Championship Awards Ceremony\u201d to lift children\u2019s motivation and contribute to the Government\u2019s goal of achieving a Swachh and Swasth Bharat.\u201d\n\n\n\n\n\n\n\nITC\u2019s WOW initiative, aligned with the Government\u2019s\u00a0Swachh Bharat Abhiyan, spreads awareness about waste segregation and management through innovative methods. The\u00a0\u201cSwachh Vidyalaya\u201d\u00a0is a larger objective to create a cleaner and better environment and improve hygiene. \n\n\n\nThis programme\u00a0would help in reducing the dumping of waste in and around the school campuses and address the challenge of environmental degradation.\u00a0It will also\u00a0help promote segregation of waste at the source so that all the dry recyclables get recycled and wet waste is converted into organic compost to be used as manure for kitchen gardens and farmers.\n\n\n\nAwareness and motivation among children, who are the future of India, is critical towards achieving and maintaining society\u2019s cleanliness goals. Keeping this in view, ITC WoW started \u201cClean Communities Championship\u201d and \u201cInter-School Recycling Championship Awards\u201d Ceremonies to keep up spirit of the next generation, that will help take this initiative to the next level.\n\n\n\n\n\n\n\nWaste segregation and management help in the retrieval and recycling of paper, which would have been sent to landfills and proportionately contributes to the reduction of global warming. It also creates direct and indirect employment opportunities.\n\n\n\nAs part of the initiative, GHMC, Department of Education, Government of Telangana and ITC WOW have joined hands to implement a major awareness campaign\u00a0across 5000 selected schools\u00a0in Hyderabad and Telangana by creating \u201cSwachh Vidyalaya\u201d aimed at developing appropriate knowledge, attitude and behaviour about waste management among children. \n\n\n\nGHMC and ITC WOW will also be jointly conducting \u201cClean Communities Championship\u201d in Hyderabad to create awareness on the importance of source segregation in households. Over 300 gated communities in Hyderabad will also be covered under the program.\n\n\n\n\n\n\n\nITC\u2019s flagship initiative Wellbeing out of Waste (WOW), that has covered\u00a089 lakh citizens, 48 lakh school children across 7 states\u00a0of the country since inception, works in close collaboration with municipal authorities to create end-to-end sustainable and scalable solutions for municipal waste. It creates a sustainable livelihood for nearly\u00a015,000\u00a0waste collectors.\u00a0\n\n\n\nWOW, activities start right from creating awareness and behaviour change (to achieve source segregation), support collection and transportation of segregated wastes and the creation of appropriate platforms and networks that support reuse and recycling of all solid waste categories, with benefits flowing to the collectors and segregation of waste. WOW has in the process created sustainable livelihoods for waste collectors and social entrepreneurs.