E-Commerce

New Delhi: E-commerce giant Amazon has introduced 5 new ways to make it easier to search and shop for products on smartphones. Now, to help customers find what they want when they don’t know what they are looking for, Amazon is offering the ability to tap the camera icon in the search bar and snap a picture. “Our visual search algorithms will find the best possible matches across our vast selection,” said the company. The company recently added a new feature to its visual search tool that enables users to add text to their visual search queries. To make a purchase for home items, Amazon recently extended ‘View in Your Room’ feature -- which enables to see exactly how a piece of furniture or decor will look in the space -- to include tabletop items, such as lamps, home décor, and small appliances like toaster ovens and coffee makers. “The new mobile experience uses augmented reality to place the products you’re searching for on a tabletop surface in your home,” said Amazon. Also ReadBritish chip designer Arm valued at nearly $60 bn up 25% in Nasdaq debut You can move the products from one surface to another to better evaluate how these products fit in the environment. Amazon recently started showing sales trend data in search results and on product detail pages. “Now, if you spot a product you like anywhere online, tap the ‘Share’ button, choose the Amazon Shopping app, and click ‘Find products on Amazon.’ You’ll be taken straight to the Amazon Shopping app, where you’ll see similar products,” the e-commerce giant added. Since many shoppers search for previously purchased items, Amazon has now made it easier to find them. “Once we recognise that you are searching for a previously purchased item, we’ll present the item at the top of search results with the date of the last purchase,” said the company. In cases where it is a frequently reordered item, “we will also show a thumbnail image of the item in the search bar”.

E-Commerce

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