Filmmaking

New Delhi: When Apple launched iPhone 13 series earlier this month, murmurs surfaced that the new devices have striking similarities with the earlier 12 series. Well, seeing is believing and experiencing iPhone 13 Pro Max certainly brings the murmurs to stop. The simple fact is: iPhone 13 Pro Max that is now available in India -- in a fastest ever release with global markets -- introduces all-new camera hardware, an intelligent display with 'ProMotion' technology, the best graphics performance on an iPhone and an enhanced battery life. The camera has come out outstanding with several industry-leading pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, Cinematic Mode, as well as ProRes and Dolby Vision video features. Notably, the Cinematic Mode functionality has captured all eyes, for reasons best known to filmmakers, both professionals and amateurish. Let us take a deep dive with the 6.7-inch iPhone 13 Pro Max that claims to push the boundaries of what's possible in a smartphone. Since the Cinematic Mode is being talked about the most, let us spend some more time with this huge leap in smartphone video-making. The company says that the Cinematic Mode on iPhone records videos of people, pets and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren't a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh (it is the aesthetic quality of the blur produced in out-of-focus parts of an image) in the Photos app and iMovie for iOS. Enabled by A15 Bionic and advanced machine learning (ML) algorithms, Cinematic Mode records in Dolby Vision HDR. The Mode will give you an ability to add beautiful focus transitions and background bokeh in video, for more dynamic storytelling in creative projects and treasured memories. The A15 Bionic chip is more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. Also ReadApple AR headset to enter mass production in Q2 2022: Report With 5-nanometer (nm) technology, A15 Bionic features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 per cent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. On the design front, the device features a premium flat-edge look, crafted with materials including the surgical-grade stainless steel band, a durable finish that is resistant to abrasion and corrosion, and a textured matte glass back. iPhone 13 Pro Max is protected by the Ceramic Shield front cover, offering more viewing area on the display, while still packing in innovative technologies like Face ID. The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens, The device is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance. iPhone 13 Pro Max offers the longest battery life ever in an iPhone, claiming to last up to two and a half hours longer in a day than iPhone 12 Pro Max. In our test, it did last nearly two hours longer than the previous version during moderate use like occasional video streaming, social media, checking emails and FaceTime calling (video included). The pro camera system has also received its biggest advancement ever with new Ultra Wide, Wide and Telephoto sensors, enabling new photo capabilities never before possible on iPhone like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. Sensor-shift optical image stabilisation (OIS) -- unique to iPhone -- helps stabilise the sensor instead of the lens, so images are smooth and video is steady, even when the user is not. iPhone 13 Pro Max introduces the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don't. For smartphone gamers, the new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom designed to operate with iOS 15, making gameplay feel faster and more responsive. With a new 5-core GPU, A15 Bionic enables the best graphics performance ever on an iPhone. The display offers up to 25 percent higher max outdoor brightness, at 1,000 nits, so users will experience amazing resolution, colour and contrast whether casually scrolling through the web or watching HDR videos. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned and Live Text uses on-device intelligence to recognise text in a photo and allows users to take action. iPhone 13 Pro Max is available in graphite, gold, silver, and all-new sierra blue finishes in 128GB, 256GB, 512GB, and 1TB storage options, starting from Rs 129,900 on Apple Store Online, authorised resellers and select carriers. The Apple iPhone 13 series has already received a record response like last year from fans across the country. Conclusion: By now, you must have realised that iPhone 13 Pro Max offers much more than its last avatar -- most advanced pro camera system ever on iPhone, Super-Retina XDR display with ProMotion technology, a huge leap in battery life, A15 Bionic and other novel features. Opting for iPhone 13 Pro Max will empower you on all fronts -- work, innovation and entertainment.

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