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- Business
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Report
New Delhi: Overall ad spending in India is estimated to reach $16-17 billion in FY24, growing at 6 per cent in the fiscal year, a report showed on Thursday. Digital advertising which…
- Business
YouTube introduces new ad formats for Shorts
San Francisco: Google-owned YouTube has announced that it is rolling out new ad formats to its short-form feature Shorts. The company said that it is expanding Shorts into its video reach campaigns.…
- Business
Google may soon introduce generative AI into its advertising business
San Francisco: Google is reportedly planning to incorporate generative artificial intelligence into its advertising business in the coming months as big tech companies rush to adopt the technology. According to the Financial…
- Technology
Netflix’s ‘Basic with Ads’ streaming plan gets slow start: Report
San Francisco: About nine per cent of Netflix subscribers in the US have opted into the streaming service’s new “Basic with ads” steaming plan, a new report has shown. Netflix launched the…
- Technology
Apple may show ads in Maps app from next year: Report
San Francisco: Tech giant Apple is reportedly planning to show search ads in its Maps app on the iPhone starting next year. In his newsletter, Bloomberg’s Mark Gurman said that he believes…
- Technology
Netflix’s ad-supported plan likely to block offline viewing
San Francisco: Popular video streaming platform Netflix’s upcoming ad-supported tier is unlikely to make the platform’s offline viewing feature available to members on this low-end tier of the service. According to TechCrunch,…
- Technology
Apple plans to test new App Store ad placements
San Francisco: To give developers more opportunities to get their apps discovered by users, tech giant Apple is planning to soon test a pair of new ad placements on the App Store.…
- Business
Netflix partners Microsoft for new ad-supported subscription plan
New Delhi: Hit by a dwindling user base, streaming giant Netflix has partnered Satya Nadella-run Microsoft for its new ad-supported subscription plan for its over 221 million subscribers. Microsoft will be Netflix’s…
- Technology
Netflix confirms ads coming to its platform by year end
New Delhi: Streaming giant Netflix, which has laid off 450 employees in two tranches so far, is set to launch an ad-supported tier by the end of the year to reduce its…
- Technology
This is how Google aims to protect your privacy in ad-filled web
New Delhi: Google has detailed its objectives to respect users’ privacy while maintaining a well functioning ad-funded web. Google said that it aims to develop the ‘Privacy Sandbox’ proposals to make the…