Google Ads
- Technology
Google AdSense to move from pay-per-click to pay-per-impression model
San Francisco: Google AdSense, the popular advertising platform, has announced that it will transition from pay-per-click to a pay-per-impression model, meaning publishers will get paid every time an ad is displayed. The…
- Business
Malvertisers targeting users searching for popular software via Google Ads: Report
New Delhi: A malvertising campaign has emerged that takes advantage of Google Ads to direct users searching for popular software to fictitious landing pages and distribute next-stage payloads, a new report has…
- Technology
Google to soon block ad targeting for people under 18
New Delhi: Google will soon block ad targeting based on the age, gender or interests of people under 18, as the tech giant faces scrutiny over targeted advertisements being pushed via its…