New Delhi: UC Browser, the World\u2019s No.1 third-party mobile browser, has tied up with the production banner Red Chillies Entertainment to promote Bollywood\u2019s latest crime thriller, 'Badla'.\r\n\r\nThe trailer of the movie has been trending on UC Browser since its release. 'Badla', directed by Sujoy Ghosh and starring Amitabh Bachchan and Taapsee Pannu, is slated to release on March 8, 2019.\r\n\r\nThe movie will see the actors come together for their second outing post the very successful 'Pink'. The film is produced by Red Chillies Entertainment in association with Azure Entertainment and is an official adaptation of the 2017 Spanish movie 'Contratiempo: The Invisible Guest.'\r\n\r\nAs a Digital Partner for Red Chillies Entertainment, UC has been sharing latest updates about the movie and its stars for its wide user base of 130 million in India. UC Browser also hosted the film\u2019s actor Tapsee Pannu on its platform for a fun chat session on February 26 with over 250,000 fans joining in to live chat with the actor.\r\n\r\nThe collaboration is part of UC\u2019s efforts to provide specialized curated content across multiple categories for its users. UC will also launch an H5 game based on the movie on March 8 for true blue Bollywood fans.\r\n\r\nAccording to Cheetah Lab and UC Media Lab Joint Report, Entertainment is the largest category in mobile content consumption for Indian users on UC\u2019s news feed platform. Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day.\r\n\r\nRecent developments of mobile screens have fundamentally impacted traditional media and entertainment industry within the Indian market, gradually changing the viewing habits of people.\r\n\r\nWith the increasing popularity of smart devices and acceleration of network speeds, Indian users are gradually shifting from traditional media to digital media for content consumption. India\u2019s growing middle class, a large population of millennials, increased economic growth prospects, as well as the development of digitization are some of the factors leading this trend.\r\n\r\nAs the No.1 third-party mobile browser in the world, UC Browser aims to deliver enjoyable content and experience to millions of users. UC has also successfully partnered with production house RSVP for URI: The Surgical Strike and Kedarnath, reaching out to a wide user base with the browser\u2019s strong reach in tier II, III and IV cities and towns.\r\n\r\nUC and RSVP will look to explore new ways to take the partnership forward and provide unique entertainment content to users. UC has also successfully promoted Zero, Batti Gul Meter Chalu, and Bazaar in the recent past.\r\n\r\n\u00b7 Actor Taapsee Pannu Engages with Scores of Fans via UC Live Chat\r\n\r\n\u00b7 UC and Red Chillies Entertainment come together for yet another successful tie-up\r\n\r\nThis story is provided by NewsVoir.